ProfitLed Podcast
Most startup advice is built around venture capital, hypergrowth, and unicorn exits. ProfitLed is for the rest of us. Hosted by Melissa Kwan, 3x bootstrapped founder and CEO of eWebinar, ProfitLed explores what it's really like to build a company on your own terms, without an abundance of resources and friends in high places.
Season Three goes beyond strategy as we explore the intersection of Passion, Profit, and Purpose and what happens when founders evolve and come into financial success.If you're building something real, this one's for you.
*Connect with Melissa at melissakwan.com*
*Brought to you by eWebinar.com**
ProfitLed Podcast
Why a Customer-Centric Sales Process is Your Competitive Advantage | Trevor Larson, Nectar | S1E3
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In this episode, Trevor Larson, Cofounder and CEO at Nectar shares:
- The scrappy ways he got PerkNow off the ground and how that became Nectar
- Benefits of bootstrapping vs having too much capital
- Why putting yourself in your customers' shoes is the key to winning their hearts
Nectar is a 360 employee recognition and rewards solution for companies investing in culture.
ProfitLed host, Melissa Kwan and Trevor also discusses:
- What were some things you prioritized and some things you chose not to invest in?
- How did you balance needing to pay yourselves vs investing into the company?
- Looking back, what are some things you would have done differently?
- How did you arrive at your focus on buyer-centric sales process?
- What feedback have you heard from prospects since designing your sales process around their preferred buying journey?
- What would you say to someone who’s afraid of oversharing info especially to their competitors?
- As a bootstrapped company, how do you recruit and retain talent?
Show notes:
- Find show notes of each episode on ProfitLed.fm.
Connect with our host:
- Follow Melissa on LinkedIn where she shares stories & lessons from her founder journey weekly.
- Connect with Melissa at melissakwan.com and subscribe to 'your founder next door', Melissa's weekly newsletter on what it's like to build a company without an abundance of resources and friends in high places.
- Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites.
This podcast was brought to you by eWebinar:
Find out how you can turn pre-recorded videos into interactive experiences with chat so you can run your demos, onboarding calls, and training sessions on autopilot, 24/7, without being there. Hop into a demo at eWebinar.com, no salesperson required.
