ProfitLed Podcast
Most startup advice is built around venture capital, hypergrowth, and unicorn exits. ProfitLed is for the rest of us. Hosted by Melissa Kwan, 3x bootstrapped founder and CEO of eWebinar, ProfitLed explores what it's really like to build a company on your own terms, without an abundance of resources and friends in high places.
Season Three goes beyond strategy as we explore the intersection of Passion, Profit, and Purpose and what happens when founders evolve and come into financial success.If you're building something real, this one's for you. **Connect with Melissa at melissakwan.com**Brought to you by eWebinar.com**
ProfitLed Podcast
Coming Up With Our Business Model and Price Point | S2E7
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Melissa and Todd discuss how they established eWebinar's pricing model, focusing on aligning their business strategy with their lifestyle goals and market approach. Melissa shares insights from her past ventures, highlighting her shift towards a product-led strategy to ensure the business supports a hands-off lifestyle, avoiding the demanding nature of sales-led models. Melissa explains why she’s against freemium and opted for free trial instead, and the reason they chose a low cost pricing structure to temper customer expectations about service levels.
They talk about how eWebinar’s automated functionality required a unique pricing model based on the number of active webinars instead of live concurrent attendees, a risk they took as it moved away from traditional webinar software business models. This resulted in challenges and difficulty in explaining their model to prospective customers unfamiliar with automated webinars. Melissa and Todd reflect on the importance of pricing in shaping customer relationships and the need for ongoing adjustments based on usage and user exploitation.
Show notes:
- Find show notes of each episode on ProfitLed.fm.
Connect with our host:
- Follow Melissa on LinkedIn where she shares stories & lessons from her founder journey weekly.
- Connect with Melissa at melissakwan.com and subscribe to 'your founder next door', Melissa's weekly newsletter on what it's like to build a company without an abundance of resources and friends in high places.
- Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites.
This podcast was brought to you by eWebinar:
Find out how you can turn pre-recorded videos into interactive experiences with chat so you can run your demos, onboarding calls, and training sessions on autopilot, 24/7, without being there. Hop into a demo at eWebinar.com, no salesperson required.
