ProfitLed Podcast

Product Launched, Now What? | S2E9

Melissa Kwan

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0:00 | 44:48

Launching eWebinar after 18 months was a huge milestone, but then what? On this episode, Melissa and Todd discuss what it was like to wake up from the dream that if you build it, they'll come. Spoiler alert: That didn't happen.

Takeaways:
• When reality set in after months of daydreaming
• Product assumptions that worked and didn't work
• Initial user reactions, the good, the bad, and the ugly
• Why the market wasn't as ripe as they thought
• Things that went well and things that didn't
• Realizing people didn't always understand the solution
• What to do when it's going to take way longer to hit profitability than anticipated

Show notes:

Connect with our host:

  • Follow Melissa on LinkedIn where she shares stories & lessons from her founder journey weekly.
  • Connect with Melissa at melissakwan.com and subscribe to  'your founder next door', Melissa's weekly newsletter on what it's like to build a company without an abundance of resources and friends in high places.
  • Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites.

This podcast was brought to you by eWebinar:

Find out how you can turn pre-recorded videos into interactive experiences with chat so you can run your demos, onboarding calls, and training sessions on autopilot, 24/7, without being there. Hop into a demo at eWebinar.com, no salesperson required.